Twitter: A Useful Marketing Tool, or A Colossal Time Waste?

by jmilles
Everyone is Twittering these days, or so it seems to me. Even people you wouldn’t expect to Twitter are jumping on board this social phenomenon.
Yesterday I was doing some work out of my home, took a five minute break and flipped on the TV. Scrolling through the channels I landed on Jerry Springer just as Jerry is asking his TV audience to follow him on Twitter. Wow. Jerry Springer tweets (or more likely, someone tweets on Jerry’s behalf). It looks like tweeting is heading towards mass acceptance much like what has occurred with voice mail, email, and the internet previously.
Initially, I didn’t get Twitter..at all. Why would I be interested in your tweet on what you ate for lunch? But I’ve also found some useful case studies of effectively using Twitter.
Here’s my challenge to myself. I will find useful applications of Twitter and post the best of these applications here on my website. No need to present frivolous uses of Twitter. Already too many to list. Keep an eye out for my updates by visiting again, or you can always sign up for email or RSS updates at the top right of my website.
